
we, as a melise agency, are fully aware of the importance of developing awareness in human development and in the renaissance of the country, so we launched ” waai ” campaign, so providing cash support or social services only will not be enough to achieve positive indicators in the development of these families unless the episodes of that development are completed by enhancing community and family awareness in many controversial issues that They cause negative behaviors that affectthe family, specifically women and children.
Therefore, the ministry has adopted an ambitious program to raise the citizen’s awareness of many important societal issues that threaten stability and progress, by broadcasting more than 12 awareness messages related to the life of the citizen, the stability of his family, and the development of his community, in a manner that enhances Social ties, enshrine feelings of belonging, and make the citizen a real partner in the development and building of the new republic.
” حملة صحتك ثروتك انتي و اسرتك “

It aims to improve the health status of families, raise vaccination rates and proper nutrition, and reduce child and mothers mortality rates, by increasing the frequency of visits to health units or places of health service provision in general.
” حملة جوازها قبل ال 18 يضيع حياتها “

Child marriage violates many of their rights. As the marriage of girls before 18 years of age exposes them to serious health problems, As well as the psychological problems that married children suffer from, such as deprivation of education and enjoyment of childhood, their lack of parental tenderness and guidance, and their inability to bear the responsibility and consequences of marriage.
Child marriage from around the world. Teenage pregnancy increases the risk of pregnancy complications. It resonates with girls due to early marriage.
UNFPA says child marriage leaves girls extremely vulnerable, often to older husbands, and thus less able to advocate for their needs and rights.
newspapers coverage of the campaign




” حملة ختان البنات جريمة “

there are girls in Egypt and the world who are subjected to the heinous crime of circumcision which has a psychological impact on the girl and her body continues throughout life.
and it is not right for this crime to continue in our societies. especially since the law criminalizing it is activated. But it requires community awareness of its seriousness.
” حملة نربي بأمانة من غير اهانة “

Parents have to realize that every generation is different from the other, it is necessary for parents to get along with their children more than the previous one And They must have a great role in strengthen her children, and talking to them in a positive and correct manner.
” حملة انت اقوي من المخدرات “

Drugs destroy the hopes and dreams of young people in the prime of their lives, and they also destroy the foundations of society. Therefore, society must develop a complete and comprehensive plan so that this danger can be faced. youth must be made aware of the health and social risks of drug abuse, and if it gives a feeling of happiness at first, but then it destroys life.
” حملة 2 كفاية “

The project’s objectives are to reduce population growth, promote the idea of the small family, and correct false societal beliefs that encourage families to have children, all while adhering to a general and guiding principle: the family’s right to choose the number of children it has and to access information and family planning tools.
media coverage of campaign ” waai “

Dr. Nevin Al-Kabbaj, Minister of Social Solidarity, launched the first phase of the campaign “Awareness of Egypt is changing for the better” in the villages of a decent life in four governorates: Beni Suef, Minya, Assiut and Sohag, in partnership with the “Decent Life” Foundation, with the aim of creating positive community values, attitudes and behaviors, leading to Improving the quality of life for all family members, and enhancing the sustainable development efforts of the state.



” حملة نقدر نحول الاعاقة طاقة “

The disabled person’s feeling that he is different from others who are called the normal, and his constant feeling of inability to carry out his full life tasks, rather his need for someone to help him to do them, Such a painful feeling – if the disabled person overcomes it – will become a mighty, creative and capable energy, and will contribute to changing reality and pushing the wheel of society to the path of development and prosperity.

Honoring Mayan El-Sayed for her distinguished role about The Series “Ala Ana” Facing the challenge of disability and autism.

” حملة التعليم قوة في اي عمر “

Education is the path to self-development and the path of the future for societies. It unlocks opportunities and reduces inequalities. It is the cornerstone of enlightened societies, so We must take a serious steps now to create inclusive, resilient, quality education systems that are fit for the future and for all ages.
” حملة النظافة صحة و سلامة “

The science of preventing diseases, prolonging life, and promoting health through community-based efforts of society, and this campaign aims to strengthen the capabilities and services of public health to provide conditions that enable people to maintain their health, or prevent its deterioration, and public health is based on the way to get rid of certain diseases In addition to taking care of all aspects of health and well-being, public health services also include the provision of personal services to individuals, such as vaccinations, behavioral advice, or health advice.

social media coverage about waai campaign
” العمل كرامة و مستقبل “

Fathers and mothers should raise their sons and daughters from a young age on the love of work, and striving to earn a halal livelihood, in order to preserve their dignity by not groveling and asking for need from anyone, and that a person has to find and work hard to get a good and dignified life and live among people with confidence and pride, and achieve work in a life The human
” بلدنا …. مركب النجاة “

Illegal immigration caused the loss of a large number of young people who tried to carry out the process of illegal immigration, exposing them to many risks, and increasing cases of deaths and drowning, and instead of young people returning to their families with the money that was the main reason for their travel, they return as a dead body
” كلنا مصريون … تنوعنا قوة “


The impact of cultural diversity in Egypt is based on the consolidation of the foundations of the Egyptian state and its being a unifying factor that does not differentiate, given the ability of Egyptian culture through the ages to absorb different cultures. Different cultures and mental variety aim for togetherness, cooperation, and integration rather than conflict and disagreement.
the event of ” waai ” campaign



” المشروطية الصحية “

Conditional campaign For the health of mothers and children’s education, it is necessary to adhere to all conditions for the continuation of the monthly grant so that no money will be deducted from the visa. and Among the campaign services are pregnancy follow-up, vaccinations, follow-up of child development, family planning, health education and seminars.
At President Sisi’s conference, Dr. Nevin Al-Kabbaj, Minister of Social Solidarity in Egypt, gave a speech about an awareness campaign, which includes several important societal issues such as female circumcision, early marriage, child labor, and others, to raise awareness of the seriousness of these problems on society. The campaign’s items were discussed in detail, including ideas and events. From reality, pictures and examples of the various campaigns that we, Melise Company, have implemented, and we have been honored to cooperate in these development issues, which have a wonderful impact on members of society and various groups, and the implementation has won the admiration of everyone and the admiration of President Al-Sisi.



the 16 days campaign” حملة ال 16 يوم لمناهضة العنف ضد النساء و الفتيات “


- It Was Photographed By Us.
- The Slogan Used In The Campaign Was “You Are The Heroes Of Your Family”, Which Aims To Encourage Society Not To Accept These Phenomena.
- The Campaign Was Implemented In Parallel With 16 Days Of Struggle Against Violence Against Women, A Series Of Posts Directed To The Ministry Of Solidarity To Raise Awareness And Combat Violence Against Women.

























































































































































