Types Of Logos are determined of the target audience for your company and the colors. You must know the description of the logo from the customer and other important points that are determined, and all this is provided by Melise.
here are some types of logos
WORD MARK
Wordmarks (also known as logotypes) are made up of the company’s name written in a specific typeface. While this may appear to be a simple task, as Steve Jobs once said, “simple can be harder than complex.” To learn how to design a logo successfully, you must pay close attention to every detail.
If you’re going for a wordmark—or text logo, here are a few routes you can take. Some brands create a custom typeface especially for their logo, However, this takes time and requires the skills of a professional designer. Alternatively, you can choose a logo font that reflects your brand’s vibe. Modern logo designs, for example, will generally use a sleek sans serif font, while trendy logo designs might require more elaborate typefaces. Consider whether to go for all caps, small letters or a mix, as well as add any special characters or color to your logo.
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Letter mark
Letterforms are one-letter logos that only include the first letter of the company’s name. Often, brands will have an additional version of their logo that comprises their full business name (called a wordmark or logotype, as explained above), to be used in different occasions.
As letterform logos are small, they’re easily scalable. Even when used in miniscule dimensions, they’re likely to stay recognizable, especially if they have a fairly simple design without too many details. This makes them ideal for app icons, favicons, social media profile pictures and more.
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pictorial marks
Logo symbols (also known as brand marks or pictorial marks) are graphic icons, symbols, or images that reflect the identity or activity of a brand. Typically, these types of logos represent a real-world object. Some of the best logos with symbols are the ones that instantly identify the brand when you see them.
Consider what will symbolise your brand if you choose a pictorial mark. Do you want it to be a literal representation of your name, as Apple has done? It can also be used to suggest your brand’s values or message subtly. Take note of how Twitter’s bird is facing upwards, representing hope and freedom.
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abstract marks
Consider what will symbolise your brand if you choose a pictorial mark. Do you want it to be a literal representation of your name, as Apple has done? It can also be used to suggest your brand’s values or message subtly. Take note of how Twitter’s bird is facing upwards, representing hope and freedom.
Because they do not depict a specific recognisable object, abstract logo marks allow you to create something truly unique. If you choose this type of logo, identify your company’s core values. Experiment with reflecting them in a simple, geometric shape to elicit the appropriate emotions and messages. In addition to resembling the letter ‘A,’ Airbnb’s logo is reminiscent of the familiar ‘location’ icon and an abstracted form of an upside down heart.
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combination marks
This type of logo combines images with words. For example, a combination logo could consist of an icon with a wordmark, or a mascot with a letterform and so on. Some brands have one main logo in the form of a combination mark, while occasionally splitting up the text and imagery to better suit various contexts.
Combination marks are very popular amongst brands from all industries, as they are extremely versatile. You can create a number of variations of your logo and use them for different purposes, while ensuring a clear and cohesive visual language throughout. For example, notice how Lacoste uses their combination mark on their website design, while most of their products only feature the much-loved and recognizable green crocodile.
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